Framework
Framework is the visual identity for our final-year graphic design degree show. The branding celebrates the structure, support, and creative foundations that shaped our work as individuals and as a collective. It reflects how we’ve grown within a shared creative framework. Created in partnership with fellow designer and friend, Isla Sharpe
Using a flexible grid system, the identity adapts across print, digital, and environmental applications. A unified colour palette and typographic style hold everything together. The system is playful, structured, and intentionally designed to showcase each graduate within a cohesive visual environment.
As a member of the Framework branding team, I contributed to concept development, visual design, and rollout. This included designing promotional materials, helping refine the visual language, and ensuring consistency across social media, signage, and printed assets for the exhibition.
The identity is built around the idea of systems and support: grids, lines, and modular elements that represent both personal growth and collective strength. Just as a framework supports a structure, our degree experience has been shaped by community, feedback, and the shared process of building creative work. The branding visualises this interconnected journey through dynamic, layered compositions.