Pedigree
This rebrand transforms Pedigree into a premium experience through curated subscription boxes tailored to dogs’ needs and personalities. Blending quality, care, and style, the new identity elevates pet care into a luxury lifestyle.
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This project explores how design can shift perceptions of mainstream pet products, creating a brand that feels personal, and worthy of the love we give our dogs.
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Built on care and connection.
The rebrand highlights the bond between dogs and their humans, placing value on premium ingredients and the joy they desrve. -
Designed for modern pet owners who see their dogs as family.
Targeting millennial and Gen Z dog owners who value style, wellness, and convenience.