IKEA Eco Hero

This project was created to bring awareness to IKEAs sustainability goals and help educate kids about eco friendly homes.

This project was shortlisted for the Batsford Award, which celebrates innovative and impactful creative work.

  • This IKEA campaign uses a 3D zine and interactive app to teach children how small changes at home can make a big difference for the planet.

  • Built on curiosity, creativity, and conscious living.
    This campaign values playful learning, accessible design, and empowering kids to take ownership of their impact on the planet.

  • Designed for kids, supported by parents, aligned with IKEA’s vision for a better future.
    This campaign speaks to eco-curious children aged 6–10.

Campaign video

Introduction to the campaign with a sneak peek behind the scenes at creating the zine.

Stop motion video

Previous

Pedigree
Next

Surface Value