Your stage, Your way
This campaign was developed in response to a live brief set by Mother Design Agency for Meta Quest, with the goal of engaging a new audience with Meta’s VR headset.
The project explores how VR can reimagine live music experiences making concerts fully customisable, immersive events that users can shape to their own sensory and emotional needs.
Real footage blends with paper textures to create a unique, tactile aesthetic that feels both digital and handmade.
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This project explores how VR can transform live music by allowing users to fully customise their concert experience through immersive visuals, sound, and atmosphere. It’s a campaign concept for Meta, aimed at promoting VR beyond gaming.
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Accessibility – Making virtual experiences inclusive for users with sensory sensitivities or physical limitations.
Expression – Encouraging individuality through stylised visuals and user-controlled settings.
Connection – Recreating the emotional intensity of live music in a virtual, private space.
Innovation – Positioning Meta Quest as a creative, cultural platform not just a gaming device.
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Culturally curious young people aged 16–30 who are passionate about music, creativity, and self-expression.
Including those who may feel excluded from live events due to anxiety, neurodivergence, cost, or geography.